by 909holdings | Jun 27, 2023 | News
Nike built on a multi-year partnership with Epic Games to create “Airphoria,” an online gaming experience within Fortnite, the brand announced on Tuesday.Fortnite players can purchase outfits worn by Airphoria characters in the Fortnite Item Shop. Nike also released a...
by 909holdings | Jun 26, 2023 | News
Niantic, an augmented reality (AR) gaming company, unveiled a new in-game ads product called Rewarded AR, according to a press release. With the new product, consumers playing titles from the company like Pokémon Go can engage with branded AR experiences that unlock...
by 909holdings | Jun 23, 2023 | News
Unilever and TikTok have announced a global partnership around the social platform’s popular hashtag, #CleanTok, to allow the consumer packaged goods marketer and its home care brands to tap into Gen Z interest surrounding cleaning, according to a press release. For...
by 909holdings | Jun 22, 2023 | News
Pinterest has appointed Westbrook, a media company founded by Will Smith and Jada Pinkett Smith, as its exclusive creative partner to offer marketers branded content services during the 2023 Halloween and holiday seasons, per details shared with Marketing Dive. Fueled...
by 909holdings | Jun 21, 2023 | News
As the buzzy tech grows in popularity, concerns regarding consumer protection, privacy, and ethics could prompt advertisers to take pause. The following is a guest piece by John Villafranco, a partner with Kelley Drye who provides litigation and counseling services to...
by 909holdings | Jun 20, 2023 | News
Nielsen on Wednesday (June 14) introduced its own Media Data Room (MDR) in order to better position itself as a data leader within the measurement industry, according to a press release.The MDR is a cloud-based platform which allows customers to obtain and share large...
