The PPC budget for a business varies greatly, depending on the location and the industry that you’re in. What if you want to predict your spend on PPC? With Riseup, you definitely can.

We help you work out the average cost of PPC depending on your needs, so that you can figure out the best plan as per your budget and goals.



For Website



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For local business

PPC Costing :

Most people are concerned about the cost when beginning with a PPC campaign. This can be a difficult question to answer. The good news is that you can adapt Google Adwords to suit your needs, increasing or decreasing the budget as per the performance of the campaign.

The big question is,


Google Ads is like that dynamite that can lead you to a gold mine of potential customers. You first need to know what keywords your customers are looking for. Then, decide how much you want to pay for each keyword. If you give the highest bid for a keyword, your website will show on the top of a search results page the next time a user searches that keyword. Voila, you have just set a system where prospective customers will see you first in a sea of competitors!

And if someone is not interested to check out your website, you don’t pay for the ad. This way, you only get visitors who are really interested in your service.

The amount that you pay per click depends on your industry type.


One thing that most new marketers ignore is the importance of Quality Score (QS). Google gives you a score depending on the quality of your landing page, click through rate and how your ad matches up to the searched keyword.

For example, if the keyword phrase is ‘buy shoes’ and you link it to an ad that says ‘buy fresh flowers’, Google gives you a thumbs down and lowers your QS.

The combination of a bid and QS assigns you a rank, which will then determine how high you’re placed in a results page.


Your monthly PPC budget can be broken down into daily budgets for different campaigns, and you can assign more budget to higher priority campaigns.

Let’s say you want to earn 600 clicks per day, and the set max bid for an ad is $0.50, you would set a daily budget of $300. It’s possible to pay less, depending on the competition and your ad’s quality score.

You can make campaigns more specific too – targeting specific geographic locations, increasing bids at certain hours of the day and even showing your ad to a particular mobile device user.

Another type of campaign – PPC retargeting, shows your ads to people who have expressed their interest in your services before. Remarketing costs a little less than other campaigns, but promises better returns as the leads are already qualified.

Are you spending more than $800 a month on Google Ads?

If that’s the case, you can avail a free audit from one of our expert PPC strategists!

Here is a detailed list of PPC features with pricing:

PPC Management Pricing

Features Basic Plan Standard Plan Premium
Monthly PPC spend with PPC networks Up to $1,800 $2,100 to $10,900 $10,900 – $40,000
Keywords in campaign Up to 400 Up to 2,000 Up to 10,000
Google PPC Network
Bing PPC Networks Additional $130/month
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google Display Network
YouTube Video Ads (Clients need to provide video or purchase a Riseup Holdings web video production package)
Google In-Store Visit Reporting
Google customer match & audience match
Gmail Competitor Ads
Initial campaign development & strategy
Advanced keyword research and selection
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Results analysis/reporting
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Single account representative
Up to two personal consultations per month
Up to 100 web lead phone calls tracked per month (Included for all Riseup Holdings clients)
Up to 25 web lead phone calls transcribed per month (Included for all Riseup Holdings clients)
Monitoring clicks, conversions and click fraud activity  
Setup and management of rule based bidding  
International PPC campaign management (English only campaigns)
Setup of 1 Unbounce Landing Page template (optional)
Website conversion analysis reporting    
Initial banner ad design for display & remarketing Add $700 Add $700 1 set included
Quarterly banner ad design for display & remarketing (a total of 4 banner ad sets a year) Add $200 Add $200 Add $200 a month (since 1 set is included each year)
Website conversion analysis implementation     By Quote
Social Media PPC Advertising By Quote By Quote By Quote
Landing page performance testing     By Quote
Monthly performance & analysis reporting
200+ SMEs behind campaign driving results
Google Shopping Management $200/month $200/month Included
International Campaigns (Non-English) – Each additional language monthly management cost: $200 $200 $200
Weekly Data Calls: Review campaign changes every 7 days $300/month $300/month $300/month
Translation Services: By Quote By Quote By Quote
One time setup (1st month): $800 $1,400 $2,000
Progressive monthly management cost: $300 (& minimum for all plans) $400/mo. Or 14%, whichever is higher $1,800/mo. Or 12%, whichever is higher | $40k-$850k spend = 10% | $850k-$150k spend = 8% | $150k+ = 8% on inital $150k & 7% on spend past $150k

PPC management services from 909Holdings

Our team has extensive experience running and managing PPC campaigns and knows how to get the best possible results. We provide PPC Campaign Management Services to businesses and people in New York and across the globe. We optimize your Adwords and AdCenter campaigns so that you can get the most relevant and quality clicks.

We at 909Holdings make sure that our practices are up to date with the industry standards. The focus of our Internet marketers is on effectively increasing your business’s ROI by getting the best value from your overall PPC budget.

We are a data-driven agency and know the value data has. After setting up optimized search engine marketing ad campaigns for you, we pay close attention to their performance and get actionable insights. While everything gets closely monitored, you can take a deep breath of relief. You’re in good hands!

Remarketing strategies of PPC by 909Holdings

We also offer e-commerce email retargeting services. If a visitor leaves prior to completing a purchase, with the help of their email, we can send personalized emails to remind them of the products they viewed or placed in their carts. Incentivized marketing brings them back to your site for purchase. Retargeting plans can also help you reach more high-quality leads.

Along with all this, we offer custom PPC reporting services as well, to let you know exactly how your budget is being spent. You can monitor your campaigns and make any needed tweaks to reach even more customers.

Up Next: Pay Per Click Campaign Management Services



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