Online Media Planning and Buying Services
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Online Media Purchasing
With so many different screens that people interact with on a daily basis, there are so many options for advertising a business. To be effective, you need to create the right media plan at the right time. We offer:
- A media plan that keeps your marketing objective at the top and connect potential customers to your website
- An enormous directory of online ad space, to make sure your target audience views ads at places where they spend most of their time
- Execution by online media specialists for the best return-on-investment
- Step 1
- Step 2
- Final Step
Tell us about your company
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Estimated Monthly Budget
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Know About Our Online Media Purchasing Rates
At 909Holdings, we are transparent with our pricing and packages and offer cost-effective online media buying campaigns created exclusively for your business.
Digital Media Buying Services and Pricing Packages
|Features||Basic Plan||Standard Plan||Premium||Enterprise|
|Monthly online media spend||Up to $2,100||$2,100 to $4,250||$4,250+ Custom||Custom|
|Initial campaign development & strategy||✓||✓||✓||Custom|
|Related website interests||✓||✓||✓||Custom|
|Keyword based targeting||✓||✓||✓||Custom|
|Mobile device targeting||✓||✓||✓||Custom|
|Mobile carrier targeting||✓||✓||✓||Custom|
|Day(s) of week||✓||✓||✓||Custom|
|Hour(s) of day||✓||✓||✓||Custom|
|B2B targeting – Position(s)/Title(s)||✓||✓||Custom|
|B2B targeting – Industry (Company)||✓||✓||Custom|
|B2B targeting – Company(ies)||✓||✓||Custom|
|B2B targeting – Company sizes||✓||✓||Custom|
|B2B targeting – Company location (State)||✓||✓||Custom|
|Web media flight schedule||✓||✓||✓||Custom|
|Brand positioning research & insights||✓||✓||✓||Custom|
|Network research and price negotiations||✓||✓||✓||Custom|
|Impression based targeting (if desired)||✓||✓||✓||Custom|
|Google analytics integration & goal tracking||✓||✓||✓||Custom|
|Strategic bid management||✓||✓||✓||Custom|
|Ad rotation for conversion||✓||✓||✓||Custom|
|Dedicated account representative||✓||✓||Custom|
|Up to two personal consultations per month||✓||✓||✓||Custom|
|200+ SMEs behind campaign driving results||✓||✓||✓||✓|
|468×60||JPG||JPG & Gif||JPG, Gif & Flash||Custom|
|728×90||JPG||JPG & Gif||JPG, Gif & Flash||Custom|
|250×250||JPG||JPG & Gif||JPG, Gif & Flash||Custom|
|200×200||JPG||JPG & Gif||JPG, Gif & Flash||Custom|
|336×280||JPG||JPG & Gif||JPG, Gif & Flash||Custom|
|300×250||JPG||JPG & Gif||JPG, Gif & Flash||Custom|
|120×600||JPG||JPG & Gif||JPG, Gif & Flash||Custom|
|160×600||JPG||JPG & Gif||JPG, Gif & Flash||Custom|
|Remarketing strategy & implementation||✓||✓||Custom|
|Setup of “micro” conversions||✓||✓||Custom|
|Setup and management of conversion funnel||✓||✓||Custom|
|Campaign conversion management||✓||✓||Custom|
|International campaign implmentation||✓||Custom|
|Landing Page design & implementation||✓||✓||✓||Custom|
|Website conversion analysis reporting||✓||Custom|
|Website conversion analysis implementation||By Quote||Custom|
|Multivariant testing on landing page||✓||✓||By Quote||Custom|
|Multivariant testing ecommerce store & checkout/cart process||✓||✓||By Quote||Custom|
|Monthly performance & analysis reporting||✓||✓||✓||Custom|
|Ad exchange – Automated bidding||✓||✓||✓||Custom|
|One time setup (1st month):||$1,300||$2,100||$3,000||Get Quote|
|Progressive monthly management||$300||14% of monthly budget||12% of monthly budget||Get Quote|
|SIGN UP||SIGN UP||SIGN UP||SIGN UP|
Establishing the Target Audience for Your Online Media Purchasing Campaign
We understand that identifying who your customers are, where to catch them, and finding the best ways to communicate with them are important to achieve your marketing objectives. And that’s why we help you define your target market by categorizing on the basis of various demographic factors like age, gender, education, location, etc. Here’s how we are able to do it:
YOUR CUSTOMERS ARE UNIQUE
We target audiences that will be interested in your products and services and be loyal to your brand for years to come.
TARGETING BASED ON KNOWLEDGE
We refine targeting based on consumer behavior, psychographics, interests and lifestyle by evaluating which sites they visit and what they look for online.
SERVICES BASED ON TARGETING TIME AND GEOGRAPHICAL LOCATION
We position ads according to the target customers’ geographical location and release them at identified timeframes, in order to get maximum impressions. Execution with precision is the key.
Network Research for Online Media Buying
Where should you place your ads? This is an important aspect to consider while buying ads online and with so many options, there’s a high chance of choosing platforms with greater investment and lesser returns. When you signup with Riseup, we ensure that we place your ads on sites frequented by your customers. We also consider the costs involved in each placement opportunity, so that you get the best deal.
In short, we provide smarter and more informed placement decisions to you for maximum visibility and ROI.
CREATING A MEDIA BUYING STRATEGY
The process of online media buying involves research, planning and buying. Once research is over, the appropriate strategy needs to be formulated, which will revolve around the available network’s audience, available ad space, the number of visitors and the audience’s preferences. The key elements of the strategy are:
ONLINE ADVERTISEMENT DESIGN
For the best conversions through online media, you need advertising designs that align with the customers’ taste, their Internet use and buying habits, and compel them to ‘click through’. Our experienced team of designers creates advertisement designs that are consistent with your branding, attract attention and generate high engagement.
Scheduling advertisements at the right time, keeping in mind the target audience’s habits and preferences is another important step in creating a results-driven strategy. We help you break down this schedule into specific days of the week and even particular hours of the day, according to your brand’s marketing objectives.
Often, customers show interest in your products or services, spend considerable time on your website and then disappear. This type of users is low hanging fruit and can easily be converted by regenerating interest through online media buying campaigns. We help you create remarketing strategies to reach out to previous visitors who didn’t end up converting.
ONGOING MAINTENANCE OF YOUR ONLINE CAMPAIGN
We continually review the campaigns, optimize wherever required and revisit the strategy based on the recorded metrics. This helps us to stay on top of the game always, and generate maximum returns every single time, for all our clients.
Ready to build a strong online presence? Contact us online or give a ring at +91-8376058639 and grow your business today!